This bar was in Manhattan, and two men we’re reminiscing about their homeland. The conversation turned to drink as it so often does in these situations. They came up with the idea of creating a vodka that would be made by Scottish distillers, using only Scottish barley and Scottish mountain water. A vodka so refined and so pure it needed an entirely new method of distillation. A quintuple micro-distillation technique was created especially. In true Scottish style the idea that began in that New York bar became a reality as VALT was first distilled on St. Andrews day and bottled on the anniversary of Robbie Burns’ birthday... The World’s first Single Malt Scottish Vodka was born.
Curious we’re approached to name, brand and bottle this unique new vodka as well as create the website and associated promotional literature. I worked as part of the team which created this project, in particular working to design the bottle, creating the stationery, chevron ‘V’ cards with spot varnish and chevron shaped brochure and cocktail booklets. The design of bottle and the materials creates a strong statement of something new and different whilst the lion rampant keeps it uniquely Scottish. The Vodka was launched in London late 2007 and is now widely available and performing very well. Visit the VALT website for more information.
Work completed at Curious. In collaboration with Stephen Paul.
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